When shoppers see positive reviews from others, it gives them confidence that choosing your products or services would be a good choice for them. Google also loves Reviews and boost your online visibility, making it easier for new customers to find you when searching online. The more positive reviews you have, the more credible and established your business appears. In a competitive market, this can really make your business stand out

Purchasing reviews is against Google's terms of service. If you are suspected of buying reviews, this can lead to severe consequences, including the removal of all your reviews or even the suspension of your business listing per Google. Additionally, The FTC also actively pursues businesses that are involved in this deceptive practices. If Found guilty will result in hefty fines and damage to your company's reputation.

Yes, you can improve your SEO ranking with reviews! Google reviews are a key component in determining your local search ranking. Reviews enhance your online visibility by providing fresh, relevant content that search engines love. Positive reviews help build trust and credibility, leading to higher conversions and increased traffic to your website.

Yes, you can put in a request for Google to remove a bad review, they will remove those that violate their policies. Be aware; it can take several days to assess and make a determination on the review in question. Another way to remove a bad review is simply to make the effort to get more positive reviews to push the bad review down, making it less damaging to your perceived reputation.